Ad Gurus Piyush Pandey, Sunil Alagh & Sam Balsara to contribute in government's save-power drive

The power ministry is tapping the imagination of advertising gurus to hammer home the message that India can save 25,000MW of energy every year by being prudent.

The Piyush Goyal-led ministry has roped in Ogilvy & Mather India executive chairman Piyush Pandey, Madison World chairman and MD Sam Balsara and Sunil Alagh, a marketing consultant, for a compelling campaign around saving and efficient use of electricity. "We are all helping the committee as individuals. We are now waiting for the brief," Pandey said. "The idea is to bring awareness on saving power and ways of using power in the correct way

Despite having an installed power generation capacity of over 250,000 MW, about 5% of India's close to 600,000 villages remain deprived of electricity, while power supply in most rural areas is erratic, mainly due to high consumption in urban areas.

Some experts say the government's efforts to cut electricity wastage need to be supplement strategies to reach out to the industrial and agriculture sectors where energy conservation potential is estimated at over 23%.

As per the ministry's estimates, close to 25,000 MW of energy can be saved annually.

The ministry, sources say, may rope in prominent faces as brand ambassadors to energise its "saving electricity" campaigns which, thus far, are perceived to have not achieved much. An efficient power sector tops the priority list of Narendra Modi, who as chief minister had turned around Gujarat's utilities and showcased them as a development model.

In its election manifesto earlier this year, the BJP promised uninterrupted power supply for all. Government agencies like the Bureau of Energy Efficiency have taken several steps to improve energy efficiency and promote power saving.

Ogilvy's sister agency, Soho Square and Madison, helped the BJP with its Lok Sabha poll campaign, which too was led by Union minister Goyal, Pandey and Balsara, and the trio continue to work on campaigns for state assembly elections. Asked if he is open to joining more committee's within government, Pandey said, "I am open to helping out on any call. But I can't spread myself too thin and then fail to deliver the work."

Meanwhile, there are talks that Modi wants Pandey to lead communications for both the government and the party. Although Pandey denied having received any such offer, several top executives at WPP said the offer includes maintaining agency relations and supervising government projects like 'Swachh Bharat Abhiyan', 'Clean Ganga' and 'Jan Dhan Yojana', among others.

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Using LED Lights To Grow Plants of all Types Of Advantages

Light emitting diode (LED) grow lighting sources assist in the growing of plants indoors because their basic electronic structure can be engineered to provide the exact lighting spectrum needed to optimize the growth and flowering of plants. 

Advantages using LED lights to grow plants of all types:

- LED GrowLights are very efficient in transforming electricity into light. This means that LED's use up to 80% of the energy used to create light. In comparison, incandescent lights efficiency is at around 5%. This efficiency produces less heat and a high watt to lumen ratio.

- LED grow lights produce low heat that does not dry out leaves. Conventional plant lighting creates high temperature zones under the hood resulting to drying out of leaves and flowers if the plant is placed too close to the bulb.

- The minimum heat produced by LED's and efficient use electricity allows people living in small homes, offices or apartments easier access to the indoor gardening world.

- LED's produce low or no UV light because of how the light is designed and manufactured. Legacy types of grow lights do have a more focused spectrum but produce a lighting spectrum that goes into the ultraviolet (UV) spectrum which can be harmful to plants and people.

- LED lights produce a directional cone of light that sends light in a measurable direction. A standard bulb heats a filament and or gas to create light. This type of lighting goes in all directions making the use of hoods and reflectors necessary to direct the light to the plants. 

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LED Spotlights - A Product that Saves Energy

Lighting technology has step forward to energy efficient products through Light Emitting Diodes (LEDs). The latest advancement to LED products has made people to experience the new facet of lighting world.

Decoration- A vibrant colour of strip lights, flood lights to light up any nook and corner of the home or office area makes it the best application.

LED spotlights can be used to glow discotheques, bars, restaurants, hotels, dancing floors and cafes to make people enjoy with their loved ones.

Back and Up Lights- Illuminating the buildings, walls, display boards, stadium, play grounds with exotic designs of flood lights may enhance the virtual beauty of the place manifolds.

Strips- It is the latest addition to illumination world that has its application in hidden cameras, internal glass-shelves, bottle racks, kitchen counter tops, and lots more. Strip is used to offer exclusive glowing experience to the products in single or different colours and offers a spectacular looks to the given area through formation of various patterns and colours.

Fluorescent tubes: An excellent addition to illumination sector that replaces the standard CFL bulbs and tubes. To be more on the energy-efficient grounds, LED fluoro lamps, bulbs and tubes become the best addition to parking areas, warehouses, official buildings and shopping centres.

Downlights- It is the perfect replacement to the halogen lights and consumes about 1/5 of the power. These have the capacity to work on conventional source of lighting and its applications are seen in several areas such as private rooms, hotels, offices, store-rooms, etc.
Garden Lights- Garden is the best place of home that requires proper lighting with great ambiance, installing the LED lights in the garden enhances the overall appearance of the place. The perfect illumination style fixed in the backyard transforms it completely. Different light products are available for garden such as weatherproof strip- lights, up-lighters, flood lights, wall-washers with decorative designs and patterns

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LED Lighting a Makeover Towards Bright Future

It is hard to say how fast LEDs are destined to soar or how bright the future of lighting is estimated to be. One thing is for sure, though. The common light bulb will be a thing of the past, destined to be found only in the ancient museums of every state.

Few years back, opportunities for LED lighting systems did not seem an affordable option for the housing segment, businesses and industries or in government sectors, due to its very high purchasing price. The sad part is, many of them did not realized that the cost savings over a period of time would overcome the initial costs of these energy saving measures.

Thanks to unprecedented investments in efficient lighting technology. Presently LED finds diversified uses in parking areas, street lights, traffic lights highways, corporate offices, hotels, public buildings, restaurants, gallery, lounge, cars and signboards. Once considered useful only for flashlights and laptop computers. These LEDs are now being looked like a most important member in the home lighting arena as well.

LEDs offer twice the efficiency of CFLs or Compact Fluorescent light bulbs and the total absence of toxic mercury, long lifespan and faster turn-on times make LEDs more appealing than other lighting solutions

The car industry is making a facelift by using LED lighting systems, especially for indicator lights on the dashboard and rear lights.

The future of our planet belongs to energy efficient lighting and LEDs will play a pivotal role in making the world brighter, greener and self-sufficient. 

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Benefits of LEDs in Corporate Sectors

LED lighting has been in use in the high-end corporate market for some years now, but recent advances in technology have enabled producers to make more powerful LED lightbulbs at lower prices than before.

LEDs use is no longer restricted for boutiques, hotels, designer label stores and exclusive art galleries, but many other businesses and even homeowners are getting habituated by using LED lighting system.

LED light bulbs are made up of groups of LEDs (light emitting diodes) that are arranged in various configurations. While white LEDs are the most common, they are also available in a multitude of colour combinations that produce a wide variety of lighting moods from bright, natural daylight to subdued twilight. Some of the new variants are also dimmable.

The latest LED bulbs come in a variety of shapes, many of them offering a stylish, space-age look that can form part of a distinctive décor. All these high-tech bulbs can be customized, making them especially useful for businesses of all kinds.

While LED lighting requires a larger upfront expenditure than conventional bulbs, its exceptionally long usage period and low energy consumption make this the most economical option in the long term.

An LED light bulb can be expected to give about 50,000 hours of light and has a longer life as compared to compact fluorescent lamp which usually has a lifespan of 8,000 hours while a regular bulb will shine for a mere 1,000 hours.

For this reason, the new generation of LED lamps are solidly constructed and therefore less likely to break than their older equivalents.

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